Real Chemistry Acquires TI Health and Integrates It into Swoop
March 1, 2023
Real Chemistry has acquired TI Health, a data-driven HCP engagement and predictive analytics company, and will integrate TI Health into Swoop to create a unified HCP and DTC system of engagement for healthcare marketers. TI Health, previously a portfolio company of Capital Dynamics, Star Mountain Capital, and Halyard Capital, will bring its Affiniti platform and HCP targeting capabilities to Swoop’s privacy-safe patient audiences to enable coordinated omnichannel campaigns.
- Buyers
- Real Chemistry
- Targets
- TI Health
- Sellers
- Capital Dynamics, Star Mountain Capital, Halyard Capital
- Platforms
- Swoop
- Industry
- Data & Analytics
- Location
- New York, United States
- Transaction Type
- Addon
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