Roku, Inc. Acquires dataxu

November 8, 2019

Roku, Inc. completed its acquisition of dataxu, a programmatic demand-side platform and ad analytics provider, to accelerate Roku's ad-tech roadmap and expand its buy-side capabilities. The deal (announced Oct. 22, 2019 and later closed) brings dataxu's DSP, device-graph technology and analytics into Roku's advertising platform to better serve advertisers and agencies.

Buyers
Roku, Inc.
Targets
dataxu
Industry
Data & Analytics
Location
Massachusetts, United States
Transaction Type
Buyout

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