Roku, Inc. Acquires dataxu
November 8, 2019
Roku, Inc. completed its acquisition of dataxu, a programmatic demand-side platform and ad analytics provider, to accelerate Roku's ad-tech roadmap and expand its buy-side capabilities. The deal (announced Oct. 22, 2019 and later closed) brings dataxu's DSP, device-graph technology and analytics into Roku's advertising platform to better serve advertisers and agencies.
- Buyers
- Roku, Inc.
- Targets
- dataxu
- Industry
- Data & Analytics
- Location
- Massachusetts, United States
- Transaction Type
- Buyout
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