SEMCAP Beauty & Wellness Invests in MERIT (Minority Growth Equity)
July 23, 2026
SEMCAP Beauty & Wellness announced a minority investment in MERIT, a U.S.-based modern cosmetics brand. The investment is led by Vasiliki Petrou, who will join MERIT’s board and work with the executive team to support ongoing growth and globalization.
- Buyers
- SEMCAP Beauty & Wellness
- Targets
- MERIT
- Platforms
- SEMCAP Beauty & Wellness
- Industry
- Consumer Products
- Location
- United States
- Transaction Type
- Growth capital
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