Sensor Tower Acquires Pathmatics with Growth Investment from Riverwood Capital
May 24, 2021
Sensor Tower has acquired marketing intelligence firm Pathmatics, combining Pathmatics' paid digital and social media analytics with Sensor Tower's mobile app and publisher analytics. Riverwood Capital provided a growth investment to support the combined company's expansion of digital and mobile advertising intelligence and global coverage.
- Buyers
- Sensor Tower, Riverwood Capital
- Targets
- Pathmatics
- Industry
- Data & Analytics
- Location
- California, United States
- Transaction Type
- Buyout
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