Similarweb Acquires Embee Mobile

November 10, 2021

Similarweb has acquired Embee Mobile, a San Francisco–based mobile insights provider known for its large metered consumer panel and mobile audience analytics. The acquisition will strengthen Similarweb's mobile app intelligence and expand its digital measurement capabilities by integrating Embee's in-app behavioral data and panel-based insights.

Buyers
Similarweb
Targets
Embee Mobile
Industry
Data & Analytics
Location
California, United States
Transaction Type
Buyout

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