InMobi Acquires Appsumer Analytics Platform
October 13, 2021
InMobi has signed a definitive agreement to acquire Appsumer, a London-based performance insights and marketing analytics platform for mobile app advertisers. The deal brings Appsumer's technology, IP and team into InMobi to strengthen its end-to-end content, monetization and marketing stack and to build predictive capabilities using AI for performance marketers.
- Buyers
- InMobi
- Targets
- Appsumer
- Sellers
- Galvanise Capital
- Industry
- Data & Analytics
- Location
- England, United Kingdom
- Transaction Type
- Buyout
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