SPINS Acquires Datasembly

SPINS Acquires MikMak

January 15, 2026

Marketing & Advertising

SPINS, the Chicago-based provider of CPG data and commerce solutions, has acquired MikMak, a New York-based commerce intelligence and omnichannel orchestration software company. The acquisition expands SPINS’ shopper engagement and omnichannel activation capabilities by combining its attribute-rich CPG dataset with MikMak’s orchestration and measurement platform to better plan, execute, and measure marketing across digital and physical touchpoints.

SPINS Acquires Lucky Labs

May 20, 2025

Data & Analytics

SPINS has acquired Lucky Labs, a product-locator and shopper experience platform used by beauty and wellness brands, to expand its omnichannel activation and product-level analytics capabilities. The deal combines SPINS' retail and consumer insights with Lucky Labs' first-party retail data and product-discovery technology to offer an integrated solution for brands and retailers across online and in-store channels.

Diné Development Corporation Acquires Spin Systems (SpinSys)

December 13, 2023

Data & Analytics

Diné Development Corporation (DDC), a Navajo Nation–owned government services company, has acquired Spin Systems, Inc. (SpinSys), an award-winning data analytics and AI/ML-driven intelligence visualization software and services firm. The acquisition adds SpinSys’s big-data aggregation, visualization, cloud migration and predictive modeling capabilities to DDC’s existing IT and professional services offerings to better serve U.S. government customers, including the Department of Defense.

Assembly Acquires PipeCandy

April 25, 2022

Data & Analytics

Assembly, a Los Angeles–based ecommerce software platform, acquired PipeCandy, a vertical data-as-a-service provider and market intelligence platform that tracks over 5.4 million online retailers. Financial terms were not disclosed; Assembly said the acquisition will expand its omni-channel ecommerce data and market-intelligence capabilities to provide a 360-degree view of ecommerce performance.

SPINS Acquires Product Intelligence Platform Pinto

February 16, 2022

Data & Analytics

SPINS has acquired Pinto, a New York City–based product intelligence and product data platform, to expand and integrate Pinto's capabilities into SPINS' Product Intelligence Platform for the health and wellness industry. The deal combines SPINS' data scale with Pinto's product database, search, and personalization tools to enhance merchandising, eCommerce, and personalized consumer experiences for retailers and brands.

Warburg Pincus, General Atlantic and Georgian Lead Growth Investment in SPINS

January 19, 2021

Data & Analytics

SPINS, a Chicago-based wellness-focused data and analytics provider, received a growth investment led by Warburg Pincus with participation from General Atlantic and Georgian. The capital will support SPINS' expansion of sales and marketing, new product development, retail partner value, and entry into new verticals.