Stirista Acquires Nikaza's Attribution and Location Intelligence Engine

Stirista has acquired Nikaza, a location-based data measurement and multi-touch attribution platform, to integrate Nikaza's capabilities into Stirista's AdStir self-serve media buying platform. The acquisition adds location intelligence and in-store attribution across channels (CTV, mobile, OOH and online), enabling brands and agencies to run omnichannel campaigns and measure online and in-store outcomes in one platform.