Taboola Acquires Connexity from Symphony Technology Group
July 23, 2021
Taboola (Nasdaq: TBLA) has entered into and completed an agreement to acquire Connexity from Symphony Technology Group for approximately $800 million in cash and Taboola shares. The deal brings Connexity's e-commerce media platform — serving ~1,600 merchants and 6,000 publishers — into Taboola to expand its open-web e-commerce recommendation capabilities and diversify revenue toward the growing e-commerce media market.
- Buyers
- Taboola
- Targets
- Connexity
- Sellers
- Symphony Technology Group
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Buyout
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