Tender Corporation (Adventure Ready Brands) Acquires Bushwacker Backpack & Supply (Counter Assault)
July 10, 2019
Tender Corporation (doing business as Adventure Ready Brands), a PE-backed owner of outdoor consumer brands, acquired Bushwacker Backpack & Supply, the maker of the Counter Assault personal-defense product line. The acquisition expands Tender/Adventure Ready Brands' outdoor and personal-protection portfolio and will keep Counter Assault's manufacturing operations in Kalispell, Montana.
- Buyers
- Tender Corporation (doing business as Adventure Ready Brands), Victor Capital Partners
- Targets
- Bushwacker Backpack & Supply (Counter Assault)
- Sellers
- Pride Johnson
- Platforms
- Tender Corporation (Adventure Ready Brands)
- Industry
- Consumer Products
- Location
- Montana, United States
- Transaction Type
- Addon
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