The Farmer's Dog acquires Woof to expand beyond pet nutrition

FoodScience Acquires Natural Dog Company

April 25, 2025

Consumer Products

FoodScience, LLC has acquired Natural Dog Company, a North Carolina–based maker of dog care products and supplements. The deal—terms not disclosed—is FoodScience's first acquisition since becoming a portfolio company of Morgan Stanley Capital Partners and expands FoodScience's presence in pet wellness and supplements.

FarmQA Acquires Farm Dog from Deveron Corporation

November 14, 2024

Agriculture

FarmQA, a Fargo-based digital agronomy platform, has acquired Farm Dog, an agricultural data platform and former wholly owned subsidiary of Deveron Corporation. The deal transfers Farm Dog's data technology to FarmQA to expand its agronomic capabilities, soil testing focus, and global ag‑tech impact.

Wag! Group Co. Acquires WoofWoofTV

February 5, 2024

Media & Entertainment

Wag! Group Co. completed the acquisition of WoofWoofTV, a digital social-media publisher focused on pet content with a combined following of more than 18 million across major platforms. The deal gives Wag! an owned media capability and access to a large audience of pet owners to support content, marketing and partner monetization as the company expands into distributed media.

Authority Brands Acquires Woofie's

January 25, 2022

Professional Services

Authority Brands, the Columbia, Maryland-based home services franchisor, has acquired Woofie's, a mobile pet care franchise founded in Ashburn, Virginia. The deal — terms undisclosed — launches Authority Brands' new incubator for emerging home-service brands and expands its portfolio into mobile pet sitting, dog walking and mobile pet spa services.

Perwyn Acquires Barfer's Wellfood

December 1, 2021

Food & Beverage

Perwyn has completed the acquisition of a majority stake in Berlin-based raw pet food maker Barfer's Wellfood. The investment will support Barfer's growth as a D2C leader in the premium raw (BARF) pet-food segment and leverage Perwyn's experience in scaling direct-to-consumer businesses.

FoodScience (Wind Point) Acquires Pet Tech Labs

September 9, 2021

Veterinary

FoodScience, a portfolio company of Wind Point Partners, has acquired Pet Tech Labs, a contract manufacturer of animal nutritional supplements based in Syracuse, Nebraska. The add-on expands FoodScience's contract-manufacturing capabilities and establishes a Midwest manufacturing and distribution presence while enabling the retiring owners Paul Jonjak and Carol Potter to exit.