Wag! Group Co. Acquires WoofWoofTV
February 5, 2024
Wag! Group Co. completed the acquisition of WoofWoofTV, a digital social-media publisher focused on pet content with a combined following of more than 18 million across major platforms. The deal gives Wag! an owned media capability and access to a large audience of pet owners to support content, marketing and partner monetization as the company expands into distributed media.
- Buyers
- Wag! Group Co.
- Targets
- WoofWoofTV
- Industry
- Media & Entertainment
- Location
- United Kingdom
- Transaction Type
- Buyout
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