The Real Brokerage Acquires RE/MAX Holdings, Inc.
April 27, 2026
The Real Brokerage Inc. agreed to acquire RE/MAX Holdings, Inc. in a combination that brought together Real’s technology-enabled brokerage platform and RE/MAX’s global real estate franchise network. The transaction closed on August 24, 2026, creating Real REMAX Group Inc.; the parties cited greater scale, shared technology investment and a stronger experience for agents, franchisees and consumers as expected benefits.
- Buyers
- The Real Brokerage Inc.
- Targets
- RE/MAX Holdings, Inc.
- Industry
- Real Estate
- Location
- Colorado, United States
- Transaction Type
- Buyout
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The Real Brokerage Acquires Flyhomes' Consumer Home Search Technology
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The Real Brokerage Acquires Sentry Residential
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The Real Brokerage Inc. Acquires Redline Real Estate Group (BC) Inc.
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RE/MAX Acquires Data Science Startup First
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RE/MAX Holdings, Inc. acquired First, a Durham, North Carolina-based data science and machine-learning startup that provides an intelligent coaching and CRM-style app for real estate agents. The acquisition brings First's platform and team into RE/MAX's technology stack to give RE/MAX agents discounted exclusive access and to accelerate the brand's broader technology roadmap.
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