The Wine Group Acquires Phony Negroni Non-Alcoholic Brand From St. Agrestis
April 29, 2026
The Wine Group LLC (TWG) announced that it acquired the Phony Negroni non-alcoholic beverage line from St. Agrestis. The portfolio includes Phony Negroni and additional flavors such as Phony Mezcal Negroni, Phony Espresso Negroni, Phony White Negroni, and Amaro Falso.
- Buyers
- The Wine Group LLC (TWG)
- Targets
- Phony Negroni non-alcoholic beverage line (Phony Negroni brand portfolio)
- Sellers
- St. Agrestis
- Industry
- Consumer Products
- Location
- California, United States
- Transaction Type
- Buyout
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