TrueCar Acquires 20% Stake in Accu-Trade
February 14, 2019
TrueCar, Inc. purchased a 20% minority stake in Accu-Trade, a VIN-specific vehicle appraisal technology provider, to power its TrueCar Trade platform. The investment integrates Accu-Trade’s real-time, mobile-first valuation and guaranteed offer capabilities into TrueCar’s dealer and consumer-facing workflows to expand vehicle trade-in transparency and dealer acquisition efficiency.
- Buyers
- TrueCar, Inc.
- Targets
- Accu-Trade, LLC
- Industry
- Automotive
- Location
- Pennsylvania, United States
- Transaction Type
- Growth capital
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