PureCars Acquires truPayments
July 12, 2021
PureCars, a martech and advertising intelligence provider backed by Diversis Capital Partners and Stage 1 Ventures, acquired automotive fintech SaaS provider truPayments on July 12, 2021. The deal integrates truPayments' shopping personalization and payment-shopping capabilities into PureCars' martech stack to give dealerships expanded payment data, improved digital retailing and earlier shopper conversion.
- Buyers
- PureCars
- Targets
- truPayments
- Industry
- Payments & Fintech
- Location
- Ohio, United States
- Transaction Type
- Buyout
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