Operating Company Software

PureCars

Atlanta, Georgia, United States

Tech-driven automotive marketing platform providing a Customer Data Platform (CDP), website visitor intelligence, digital advertising, lead generation, and market data/reporting for dealers and OEM programs.

Focus Areas
Customer Data Platform (CDP), Website Visitor Intelligence, Automotive marketing technology

Tracked deals

4

4 tracked deals across 2021-2026.

Recent pace

1

1 tracked deal announced in the last 12 months.

Deal mix

Addon

2 addon · 2 buyout

PureCars Acquisition Volume by Year

Last 4 years

Acquisition volume by year Annual acquisition counts for the last 4 years for PureCars. 1 2021 1 2022 1 2023 ~1 est. 1 2026
Actual Full-year estimate

Supporting Data

Recent Transactions

  • PureCars Acquires AutoAlert
    April 13, 2026
    Buyer
    PureCars
    Target
    AutoAlert, AutoAlert (Kansas City-based)
    Industry
    Data & Analytics
    Location
    United States
    Type
    Buyout

    PureCars, a customer data management and automotive advertising platform, announced it is acquiring AutoAlert, a Kansas City-based provider of automotive data mining and customer engagement solutions. The combined platform merges PureCars’ CDP/DMP, advertising technology, and agentic AI with AutoAlert’s CRM and loyalty capabilities to deliver a unified, AI-enabled data and activation engine for dealers and manufacturers.

  • PureCars Acquires The AutoMiner
    January 11, 2023
    Buyer
    PureCars
    Target
    The AutoMiner
    Industry
    Marketing & Advertising
    Location
    Florida, United States
    Type
    Addon

    PureCars, a provider of digital marketing technology for automotive dealers backed by Diversis Capital Partners and Stage 1 Ventures, has acquired customer data management platform The AutoMiner. The acquisition adds first-party data cleansing, secure storage and encrypted data delivery capabilities to PureCars' marketing stack to improve dealer advertising, targeting and privacy compliance.

  • PureCars Acquires AutoSigma
    August 9, 2022
    Buyer
    PureCars, Diversis Capital Partners, Stage 1 Ventures
    Target
    AutoSigma
    Industry
    Marketing & Advertising
    Location
    Pennsylvania, United States
    Type
    Addon

    PureCars, a provider of digital marketing technology for automotive dealers, has acquired AutoSigma, a digital asset management platform that automates creation and syndication of vehicle advertising assets. The deal — executed by PureCars (which is backed by Diversis Capital Partners and Stage 1 Ventures) — is an add-on to expand PureCars' MarTech capabilities and speed dealers' time-to-market for OEM-compliant advertising.

  • PureCars Acquires truPayments
    July 12, 2021
    Buyer
    PureCars
    Target
    truPayments
    Industry
    Payments & Fintech
    Location
    Ohio, United States
    Type
    Buyout

    PureCars, a martech and advertising intelligence provider backed by Diversis Capital Partners and Stage 1 Ventures, acquired automotive fintech SaaS provider truPayments on July 12, 2021. The deal integrates truPayments' shopping personalization and payment-shopping capabilities into PureCars' martech stack to give dealerships expanded payment data, improved digital retailing and earlier shopper conversion.

Related Acquisition Pages

Marketing & Advertising Buyers & Acquisitions 2 tracked deals by PureCars. Data & Analytics Buyers & Acquisitions 1 tracked deal by PureCars. Payments & Fintech Buyers & Acquisitions 1 tracked deal by PureCars. Acquisitions in Florida 1 tracked deal by PureCars. Acquisitions in Ohio 1 tracked deal by PureCars. Acquisitions in Pennsylvania 1 tracked deal by PureCars.

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