TRX Acquires YBell Fitness
June 27, 2023
TRX, the global functional training equipment and education company, has acquired Australian fitness equipment maker YBell to expand its patented, multi-purpose product offerings and integrate YBell content into TRX’s education and digital platforms. The acquisition brings YBell’s founder Aaron “Az” Laurence into the TRX family and is intended to enhance TRX’s product ecosystem for consumers, trainers and commercial partners.
- Buyers
- TRX
- Targets
- YBell Fitness
- Industry
- Consumer Products
- Location
- New South Wales, Australia
- Transaction Type
- Buyout
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