TSG Consumer Makes Strategic Growth Investment in Pura Vida Miami
November 13, 2025
TSG Consumer (TSG Consumer Partners) has made a strategic minority growth investment in Pura Vida Miami to accelerate the premium health-and-wellness café's nationwide expansion. Co‑founders Omer and Jennifer Horev retain majority ownership and will continue to lead the business as it scales from more than 40 locations across Florida, New York City and Southern California.
- Targets
- Pura Vida Miami
- Industry
- Restaurants & Hospitality
- Location
- Florida, United States
- Transaction Type
- Growth capital
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