Private Equity Firm Consumer

TSG Consumer

Larkspur, California, United States

Formerly known as TSG Consumer (TSG Consumer Partners), TSG Consumer (TSG Consumer Partners, LLC), TSG Consumer (TSG Consumer Partners, LP)

TSG Consumer is a private equity firm focused exclusively on consumer brands. It partners with founders and management teams as a majority or minority investor, providing consumer-sector expertise and operational support to help brands grow. Its investment areas include beauty and personal care, food and beverage, health and wellness, home and auto, and restaurants.

Focus Areas
Beauty & Personal Care, Food & Beverage, Health & Wellness

Tracked deals

24

24 tracked deals across 2012-2026.

Recent pace

3

3 tracked deals announced in the last 12 months.

Deal mix

Buyout

12 buyout · 9 growth capital · 2 addon

TSG Consumer Acquisition Volume by Year

Last 8 years

Acquisition volume by year Annual acquisition counts for the last 8 years for TSG Consumer. 3 2019 2 2020 3 2021 4 2022 2 2023 3 2024 4 2025 ~2 est. 2 2026
Actual Full-year estimate

Supporting Data

Recent Transactions

Showing the 12 most recent of 24 tracked deals for TSG Consumer.

  • Buyer
    TSG Consumer Partners
    Target
    Los Tacos No. 1

    TSG Consumer Partners made a strategic investment in Los Tacos No. 1, a New York taco restaurant group known for Tijuana-style tacos and fresh, grill-served food. The business has grown from its 2013 Chelsea Market origins to 10 locations in New York, alongside its sister seafood concept Los Mariscos.

  • Buyer
    TSG Consumer
    Target
    Saltair
    Seller
    Prelude Growth Partners, The Center
    Type
    Buyout

    TSG Consumer signed a definitive agreement to acquire a majority stake in Saltair, a Los Angeles-based body care brand founded by Iskra Lawrence. The deal is designed to accelerate Saltair’s growth across e-commerce, retail, and additional product offerings while preserving its inclusive, community-driven identity.

  • Buyer
    TSG Consumer (TSG Consumer Partners)
    Target
    Pura Vida Miami

    TSG Consumer (TSG Consumer Partners) has made a strategic minority growth investment in Pura Vida Miami to accelerate the premium health-and-wellness café's nationwide expansion. Co‑founders Omer and Jennifer Horev retain majority ownership and will continue to lead the business as it scales from more than 40 locations across Florida, New York City and Southern California.

  • Buyer
    TSG Consumer Partners, Performance Equity Management
    Target
    EoS Fitness
    Seller
    BRS & Co. (Bruckmann, Rosser, Sherrill & Co.)
    Type
    Buyout

    TSG Consumer Partners has agreed to acquire EoS Fitness, a large U.S. high-value, low-price gym operator, in a private equity buyout. Existing investor Performance Equity Management is reinvesting alongside TSG (via its PDI V vehicle) to support EoS's next phase of growth; seller disclosures name BRS & Co. as a selling shareholder.

  • Buyer
    TSG Consumer Partners, Mark Cuban
    Target
    DUDE Wipes

    TSG Consumer Partners has made a strategic growth investment in DUDE Wipes, with DUDE Wipes founders Sean Riley, Jeff Klimkowski and Ryan Meegan retaining significant ownership and remaining in their executive roles. Mark Cuban will remain an investor; the capital will be used to broaden household adoption, reach new consumer segments, and deepen manufacturing and retail partnerships. Financial terms were not disclosed.

  • Buyer
    TSG Consumer Partners
    Target
    EōS Fitness
    Seller
    BRS & Co.
    Location
    United States
    Type
    Buyout

    TSG Consumer Partners has signed a definitive agreement to acquire EōS Fitness, an operator of High Value. Low Price. (HVLP) gyms in the United States. The deal will keep EōS CEO Rich Drengberg and its tenured leadership team in place, with a focus on expanding the gym footprint and accelerating innovation.

  • Buyer
    TSG Consumer Partners
    Target
    Summer Fridays
    Seller
    Prelude Growth Partners

    TSG Consumer Partners has made a strategic growth investment in Summer Fridays, the Los Angeles-based clean skincare and hybrid makeup brand. Co-founders Marianna Hewitt and Lauren Ireland retain a significant stake while Prelude Growth Partners exits its investment; the capital will support product development, brand-building, and global expansion.

  • Buyer
    TSG Consumer Partners
    Target
    Cadogan Tate Group Holdings
    Seller
    H2 Equity Partners
    Industry
    Transportation
    Location
    United Kingdom
    Type
    Buyout

    TSG Consumer Partners (TSG) signed a definitive agreement to acquire a majority stake in Cadogan Tate Group Holdings, a premium specialist storage, moving, and shipping provider for fine art and other high-value possessions. Cadogan Tate management will continue to lead the company and retain a minority stake, with the transaction expected to close in May following regulatory clearance.

  • Buyer
    TSG Consumer Partners
    Target
    CorePower Yoga
    Seller
    L Catterton
    Type
    Buyout

    TSG Consumer Partners has acquired CorePower Yoga from L Catterton; terms were not disclosed. The investment, the first from TSG's eighth fund, will support CorePower Yoga's expansion of its multi-location studio network and digital offerings.

  • Buyer
    TSG Consumer Partners
    Target
    Trinity Solar
    Industry
    Renewable Energy

    TSG Consumer Partners has made a growth investment in Trinity Solar, a leading residential solar, battery storage and EV charging provider based in Wall, New Jersey. Trinity’s management team will remain in place as the company uses the capital and TSG’s consumer and digital expertise to support continued geographic and service expansion across the Northeast U.S.

  • Buyer
    TSG Consumer Partners
    Target
    Pathway Vet Alliance LLC
    Seller
    Investment funds managed by Morgan Stanley Capital Partners (MSCP)
    Industry
    Veterinary
    Type
    Buyout

    TSG Consumer Partners has acquired a majority stake in Pathway Vet Alliance from investment funds managed by Morgan Stanley Capital Partners (MSCP); Pathway management will continue to lead the company and retain a significant minority interest. Pathway is a multi-site operator of more than 270 general practice, specialty and emergency veterinary hospitals and 86 THRIVE clinics in the United States, and also operates Veterinary Growth Partners, an MSO serving ~5,500 member hospitals.

  • Buyer
    TSG Consumer Partners
    Target
    Radiance Holdings
    Type
    Buyout

    TSG Consumer Partners has acquired a majority stake in Radiance Holdings, a Denver-based platform that owns and operates premier beauty, wellness, and self-care brands including Sola Salons and Woodhouse Spas. Radiance's management will remain in place; financial terms were not disclosed and TSG said it will support growth through digital marketing, accelerated franchise development and strategic acquisitions.

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