Unilever Acquires SmartyPants Vitamins
December 23, 2020
Unilever has acquired SmartyPants Vitamins, a Los Angeles–area producer of premium multi-vitamins and a Morgan Stanley Expansion Capital portfolio company. Terms were not disclosed; Unilever said the deal complements its functional nutrition and supplement portfolio and will work with the company's founders to grow the brand.
- Buyers
- Unilever
- Targets
- SmartyPants Vitamins
- Sellers
- Morgan Stanley Expansion Capital, Courtney Nichols Gould, Gordon Gould
- Industry
- Consumer Products
- Location
- California, United States
- Transaction Type
- Buyout
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