Bain Capital to Acquire Vitabiotics and the VB Group
July 27, 2026
Bain Capital agreed to acquire Vitabiotics, the UK’s leading vitamin company, along with the wider VB Group, including Meyer Organics in India and operations in Africa (including VB Egypt). The deal is intended to support Vitabiotics’ next phase of planned rapid international growth, with the UK expected to remain central to its brand and innovation and no immediate changes to day-to-day operations.
- Buyers
- Bain Capital
- Targets
- Vitabiotics, the wider VB Group, Meyer Organics, VB Egypt
- Sellers
- Lalvani family, selling party (unnamed)
- Platforms
- Industry
- Healthcare Services
- Location
- United Kingdom
- Transaction Type
- Buyout
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