Vision Healthcare Acquires Vitamaze GmbH
November 26, 2021
Vision Healthcare has acquired 100% of Vitamaze GmbH, a Heidelberg-based e-commerce seller of vitamins, minerals and nutritional supplements that primarily sells via Amazon marketplaces and e-pharma channels. The acquisition is an add-on to Vision Healthcare’s pan‑European D2C platform to strengthen its Amazon and e‑pharmacy capabilities and accelerate growth across Southern Europe.
- Buyers
- Vision Healthcare
- Targets
- Vitamaze GmbH
- Sellers
- Shareholder of Vitamaze GmbH
- Platforms
- Vision Healthcare
- Industry
- E-Commerce
- Location
- Baden-Württemberg, Germany
- Transaction Type
- Addon
Explore More
Related Acquisitions
-
Bain Capital to Acquire Vitabiotics and the VB Group
July 27, 2026
Healthcare Services
Bain Capital agreed to acquire Vitabiotics, the UK’s leading vitamin company, along with the wider VB Group, including Meyer Organics in India and operations in Africa (including VB Egypt). The deal is intended to support Vitabiotics’ next phase of planned rapid international growth, with the UK expected to remain central to its brand and innovation and no immediate changes to day-to-day operations.
-
Avista Healthcare Partners and Damier Group Acquire sanotact Group GmbH
May 22, 2026
Healthcare Services
Avista Healthcare Partners (with strategic co-investor Damier Group) signed a definitive agreement to acquire Germany-based vitamins, minerals and supplements (VMS) platform sanotact Group GmbH. The deal also includes reinvestment by existing investor FLOTTE Beteiligungen GmbH, and expands Avista’s consumer healthcare exposure across manufacturing (CDMO) and branded supplement offerings.
-
Vision Healthcare Acquires Svenskt Kosttillskott and New Care Supplements
November 20, 2025
Consumer Products
Vision Healthcare (an Avista Healthcare Partners portfolio company) has acquired Svenskt Kosttillskott, a leading Swedish e-commerce supplements retailer, and New Care Supplements BV, a Dutch nutraceutical brand. The add-on deals (New Care closed June 2025; Svenskt closed July 2025) strengthen Vision’s presence in the Netherlands and the Nordics and expand its D2C product offering and pan‑European distribution and digital capabilities; terms were not disclosed.
-
Vision Healthcare Acquires AixSwiss (Nupure)
September 23, 2022
Consumer Products
Vision Healthcare has acquired 100% of AixSwiss BV, the Dutch owner of the fast-growing probiotic nutraceutical brand Nupure, which generated approximately €20m in sales in 2022. The deal strengthens Vision Healthcare’s pan‑European digital omni‑channel VMS and nutraceutical platform and adds probiotic product capability and DACH e‑commerce reach to its portfolio.
-
Vision Healthcare Acquires Sensilab
April 13, 2021
Consumer Products
Vision Healthcare has agreed to acquire 100% of Sensilab d.o.o., a Ljubljana-headquartered direct-to-consumer house of consumer health brands (including Sensilab, SlimJoy, Tummy Tox and PowGen). Sensilab reported approximately €44m in net sales in 2020 and operates in-house manufacturing; the add-on strengthens Vision Healthcare’s pan‑European D2C vitamins, supplements and beauty platform and pushes group revenue above €200m.
-
Avista Capital Partners and VHC Investco Acquire Vision Healthcare NV
June 1, 2020
Consumer Products
Avista Capital Partners, together with VHC Investco and company management, acquired Belgium-based Vision Healthcare NV in a transaction valuing the company at €305 million (approximately $336 million). Avista and VHC Investco/management will each hold a 50% ownership interest; the partnership will support Vision's omni-channel, direct-to-consumer growth and geographic expansion across Europe and beyond.
Build a buyer list for your deal
Find active buyers from recent acquisition patterns and move straight into outreach.