ProSites (Rockbridge-backed) Acquires GeniusVets to Expand LifeLearn Veterinary Marketing Platform

December 22, 2025

ProSites, a Rockbridge Growth Equity-backed platform, has acquired GeniusVets, a veterinary marketing and client-engagement platform. The acquisition folds GeniusVets into ProSites' LifeLearn brand to expand AI-enabled marketing, client communication, and education tools for veterinary practices nationwide.

Buyers
ProSites, Rockbridge Growth Equity
Targets
GeniusVets
Sellers
Harley Orion (CEO & Co-Founder), GeniusVets shareholders
Platforms
ProSites, LifeLearn
Location
California, United States
Transaction Type
Addon

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