Virgin Music Group Acquires Downtown Music Holdings

February 23, 2026

Virgin Music Group (VMG) and Universal Music Group’s global independent music division entered into a definitive agreement to acquire Downtown Music Holdings LLC for $775 million in cash. The deal was subject to regulatory approvals and was expected to close in the second half of 2025, creating a combined end-to-end platform serving independent artists, entrepreneurs, and rights holders.

Buyers
Virgin Music Group, Universal Music Group (global independent music division)
Targets
Downtown Music Holdings LLC
Sellers
Justin Kalifowitz (Founder, Downtown Music Holdings), Andrew Bergman (Chairman of Downtown; later advisory role)
Location
Netherlands
Transaction Type
Buyout

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