Vistar Media Acquires ADstruc from PJX Media

April 29, 2024

Vistar Media has acquired ADstruc, the traditional out-of-home (OOH) planning and buying software developed by PJX Media, to expand its end-to-end OOH technology suite. The ADstruc engineering team and account manager will join Vistar, and the tool — which has processed over $1B in OOH investments — will be made available to US agencies beginning June 1, 2024 with global expansion planned.

Buyers
Vistar Media
Targets
ADstruc
Sellers
PJX Media
Industry
Software
Location
New York, United States
Transaction Type
Buyout

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