Wellful Acquires Ancient Nutrition
January 7, 2025
Wellful, a Kainos Capital portfolio company, has acquired Ancient Nutrition from VMG Partners, Hillhouse Investment and other unit holders. The deal brings Ancient Nutrition's fast-growing VMS portfolio (protein, gut health, greens, and the largest collagen brand in the natural channel) onto Wellful's omnichannel platform to expand distribution into the natural retail channel and strengthen Wellful's supplement offerings; Ancient Nutrition CEO Colt Morton will remain in place.
- Buyers
- Wellful
- Targets
- Ancient Nutrition
- Sellers
- VMG Partners, Hillhouse Investment, other unit holders
- Platforms
- Wellful
- Industry
- Consumer Products
- Location
- Tennessee, United States
- Transaction Type
- Addon
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