Wellful Acquires Ancient Nutrition

January 7, 2025

Wellful, a Kainos Capital portfolio company, has acquired Ancient Nutrition from VMG Partners, Hillhouse Investment and other unit holders. The deal brings Ancient Nutrition's fast-growing VMS portfolio (protein, gut health, greens, and the largest collagen brand in the natural channel) onto Wellful's omnichannel platform to expand distribution into the natural retail channel and strengthen Wellful's supplement offerings; Ancient Nutrition CEO Colt Morton will remain in place.

Buyers
Wellful
Targets
Ancient Nutrition
Sellers
VMG Partners, Hillhouse Investment, other unit holders
Platforms
Wellful
Location
Tennessee, United States
Transaction Type
Addon

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