Wellness Natural, Inc. Acquires SimplyProtein
September 29, 2020
Wellness Natural, Inc., a newly created Toronto-based natural foods company led by CEO Michael Lines, has acquired the SimplyProtein nutritional snacking brand from Simply Good Foods USA, Inc. The acquisition transfers ownership of SimplyProtein — a plant-based, high-protein snack line sold across Canada and the U.S. — to Wellness Natural, which plans to expand the brand’s distribution and product growth under its leadership and board.
- Buyers
- Wellness Natural, Inc.
- Targets
- SimplyProtein
- Sellers
- Simply Good Foods USA, Inc.
- Industry
- Food & Beverage
- Location
- Ontario, Canada
- Transaction Type
- Divestiture
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