Willow Innovations Acquires Elvie to Build Global Maternal Health Platform

March 28, 2025

Willow Innovations has acquired U.K.-based FemTech innovator Elvie to create a scaled maternal health platform combining both companies' product portfolios, global distribution, and operations. The deal unites Willow's in-bra wearable breast pump technology with Elvie's portfolio of breast pumps, smart pelvic tools, and sleep solutions to accelerate product innovation and market expansion in women's and maternal health.

Buyers
Willow Innovations, Inc.
Targets
Elvie
Industry
Medical Devices
Location
United Kingdom
Transaction Type
Buyout

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