Willow Innovations Acquires Elvie to Build Global Maternal Health Platform
March 28, 2025
Willow Innovations has acquired U.K.-based FemTech innovator Elvie to create a scaled maternal health platform combining both companies' product portfolios, global distribution, and operations. The deal unites Willow's in-bra wearable breast pump technology with Elvie's portfolio of breast pumps, smart pelvic tools, and sleep solutions to accelerate product innovation and market expansion in women's and maternal health.
- Buyers
- Willow Innovations, Inc.
- Targets
- Elvie
- Industry
- Medical Devices
- Location
- United Kingdom
- Transaction Type
- Buyout
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