RPM International Acquires Star Brands Group (The Pink Stuff)

May 1, 2025

RPM International Inc. has completed the acquisition of Star Brands Group, the UK parent of The Pink Stuff, with the brand folded into RPM’s Rust‑Oleum consumer cleaners business. The Pink Stuff generated approximately £150 million in calendar year 2024 net sales; financial terms were not disclosed. The seller was the company’s private equity owner, Mobeus Equity Partners, which provided an exit.

Buyers
RPM International Inc., Rust‑Oleum (a subsidiary of RPM International Inc.)
Targets
Star Brands Group (owner of The Pink Stuff), The Pink Stuff (brand)
Sellers
Mobeus Equity Partners
Location
West Yorkshire, United Kingdom
Transaction Type
Buyout

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