XGEN AI Acquires R2Decide

September 18, 2025

XGEN AI, an AI-first e‑commerce search and personalization platform, has acquired R2Decide, a retail-focused AI startup specializing in multimodal search and generative engine optimization (GEO). The deal brings R2Decide's agentic commerce models and optimization capabilities into XGEN's product discovery platform to accelerate roadmap delivery and drive higher conversion and revenue for retail clients.

Buyers
XGEN AI
Targets
R2Decide
Location
California, United States
Transaction Type
Buyout

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