Overfuel Acquires 321 Ignition

Rinsed Acquires Ignite Wash

May 7, 2024

Cloud & SaaS

Rinsed, the CRM platform for the car wash industry, has acquired Ignite Wash, a salesperson management platform for car washes. The acquisition will integrate Ignite’s real-time sales analytics and gamification into Rinsed’s CRM to improve moment-of-sale visibility, increase membership conversion, and drive customer lifetime value for car wash operators.

365 Retail Markets Acquires Impulsify, Inc.

May 23, 2024

Cloud & SaaS

365 Retail Markets has acquired Denver-based Impulsify, Inc., adding the company's grab-and-go retail management system and self-service kiosks to 365's suite of unattended retail technologies. The deal expands 365's reach into the hospitality and multifamily markets and combines complementary SaaS, payment processing and POS hardware capabilities to accelerate growth across new end markets.

Capitala Group Acquires Overdrive Interactive

January 27, 2022

Marketing & Advertising

Capitala Group has acquired Overdrive Interactive, an Allston, Massachusetts–based digital marketing agency, with Wells Fargo Strategic Capital joining as a blue-chip co-investor. The transaction—Capitala's first from its new flagship fund—positions Overdrive to grow organically and via acquisitions, with 7 Mile Advisors acting as sell-side advisor.

Ignite Visibility Acquires Integrated Digital Strategies

December 7, 2023

Marketing & Advertising

Ignite Visibility has acquired Integrated Digital Strategies (IDS), an Orlando-based digital marketing agency focused on franchisor/franchisee marketing, to strengthen Ignite's national-to-local franchise marketing capabilities. The deal — Ignite's first since partnering with Mountaingate Capital in February 2023 — was supported by financing from Capital Southwest Corporation and advised by Lakeside Partners and Karr Tuttle Campbell for IDS.

Upstart Acquires Prodigy Software

March 17, 2021

Cloud & SaaS

Upstart Holdings, Inc. agreed to acquire Prodigy Software, a cloud-based automotive retail software provider, to integrate AI-enabled auto lending into dealer retail experiences. The acquisition — expected to close in Q2 2021 — will accelerate Upstart’s ability to offer AI-driven auto loans through dealerships nationwide.

Invictus Growth Partners Takes $37M Majority Stake in Campfire Interactive

September 24, 2024

Cloud & SaaS

Invictus Growth Partners has made a $37 million majority investment in Campfire Interactive, a Ann Arbor–based provider of SaaS profitability and forecasting software for manufacturers and automotive suppliers. The capital will be used to accelerate product innovation, expand sales and marketing, and scale Campfire’s machine-learning and analytics capabilities while existing investors retain a minority stake alongside the founders.