Yahoo Acquires Artifact, the AI-driven News Platform by Instagram Co-founders
April 2, 2024
Yahoo has acquired Artifact, the AI-driven news aggregation and personalization platform created by Instagram co-founders Kevin Systrom and Mike Krieger. Artifact will stop operating as a standalone app and its AI personalization technology will be integrated into Yahoo products, including the Yahoo News app; the acquisition closed on March 29, 2024 and financial terms were not disclosed. Systrom and Krieger will serve in an advisory capacity during the transition.
- Buyers
- Yahoo
- Targets
- Artifact
- Industry
- Media & Entertainment
- Location
- California, United States
- Transaction Type
- Buyout
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