Keyloop Acquires Automotive Transformation Group (ATG)
April 10, 2024
Keyloop has entered into a definitive agreement to acquire Automotive Transformation Group (ATG), an omnichannel automotive retailing software provider headquartered in Kent, United Kingdom. The acquisition (an add-on to Keyloop's PE-backed platform) will combine ATG's Fusion omnichannel platform and data capabilities with Keyloop's global automotive technology portfolio to accelerate integrated omnichannel retailing for dealers, OEMs, financiers and fleet suppliers.
- Buyers
- Keyloop
- Targets
- Automotive Transformation Group (ATG)
- Platforms
- Keyloop
- Industry
- Automotive
- Location
- Kent, United Kingdom
- Transaction Type
- Addon
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