Tweepsmap Acquires Followerwonk

Trufan Acquires SocialRank

November 19, 2019

Data & Analytics

Toronto-based social intelligence platform Trufan has acquired SocialRank, a New York–based audience segmentation and analytics platform. The deal transfers SocialRank's technology, customer list, brand and website to Trufan while SocialRank's founders will serve as strategic advisors and SocialRank will continue to operate as a standalone product.

Marlin-backed Talkwalker Acquires Nielsen Social

July 23, 2020

Data & Analytics

Marlin Equity Partners has acquired Nielsen Social and merged it into its portfolio company Talkwalker. The deal integrates Nielsen Social's Social Content Ratings into Talkwalker's AI conversational intelligence platform to expand capability offerings and accelerate U.S. enterprise growth.

Kazoo Acquires WorkTango

April 4, 2022

Cloud & SaaS

Kazoo, the Austin-based employee experience platform, has acquired Toronto-based WorkTango, a people‑analytics and employee‑listening SaaS provider. The deal brings WorkTango's survey, analytics and leadership enablement capabilities into Kazoo's platform to expand employee listening and insights alongside recognition, rewards and performance management.

Twitter Acquires Revue

January 26, 2021

Cloud & SaaS

Twitter has acquired Revue, a Netherlands-based newsletter publishing platform, to accelerate its long-form content and creator monetization efforts. Revue's team and product will join Twitter, with Revue Pro features made free and paid newsletter fees reduced to 5% to help writers grow and monetize audiences.

Mixpanel Acquires DoubleLoop

October 7, 2025

Data & Analytics

Mixpanel has acquired DoubleLoop, an AI-driven value-frameworks startup, to integrate DoubleLoop’s capability for mapping product metrics to business outcomes into Mixpanel’s Metric Trees and analytics platform. The acquisition strengthens Mixpanel’s AI-enabled product analytics offering, enabling product and marketing teams to connect product work directly to revenue and other business KPIs.

Planoly Acquires Snipfeed

April 22, 2024

Cloud & SaaS

Planoly, the Austin-based social media management platform, acquired creator monetization tool Snipfeed to integrate storefront and monetization capabilities into its product suite. The deal brings Snipfeed’s storefront functionality into Planoly’s planning and publishing workflow to accelerate product roadmap development and expand social commerce capabilities for creators and small businesses.