Gloo Acquires Faith Assistant (formerly Bible Chat)

Gloo Acquires AI Innovator withSoul

September 30, 2024

AI & Machine Learning

Gloo, the Boulder-based faith-technology platform, has acquired withSoul, an AI startup founded by Jake Klinvex and Alex Cook that builds AI-powered content ingestion, enrichment and personalization tools for Christian publishers and ministries. The deal brings withSoul’s AI capabilities into Gloo’s growing suite of faith-aligned AI products (including the AI Data Engine, Aspen AI and CALLM) to deepen personalization and publisher support across Gloo’s ecosystem.

Gloo Acquires Masterworks

July 31, 2025

Marketing & Advertising

Gloo, a Boulder-based technology platform serving the faith ecosystem, has acquired Masterworks, a faith-based marketing and fundraising agency. Masterworks will operate as a wholly owned subsidiary of Gloo with leadership changes (Steve Woodworth to executive chairman; Bryan Brown named CEO) and will combine Masterworks' ministry expertise with Gloo's digital infrastructure, AI and data capabilities to better serve churches and faith organizations.

Glia Acquires Finn AI

June 23, 2022

Software

Glia has acquired Finn AI, an AI-powered virtual assistant platform for banks and credit unions, and will integrate Finn AI’s conversational capabilities into its Digital Customer Service (DCS) platform. The acquisition preserves Finn AI’s Vancouver presence, brings Finn AI leadership into Glia, and aims to scale banking-focused virtual assistants across Glia’s customer base to improve digital customer service and operational efficiency.

Gloo Acquires XRI Global

November 25, 2025

AI & Machine Learning

Gloo (Nasdaq: GLOO), a technology platform serving the faith and flourishing ecosystem, has acquired XRI Global, an AI company specializing in multilingual and voice AI solutions. The acquisition embeds XRI's multilingual and low-resource language capabilities into Gloo's AI offerings to expand capability and unlock new international markets.

Gloo Acquires Westfall Group, Inc.

January 9, 2026

Professional Services

Gloo, a technology platform for faith and mission-driven organizations, has completed the acquisition of Westfall Group, Inc., bringing Westfall Gold, Brain Trust Creative, and Parable Talent into Gloo’s donor engagement and fundraising stack. Westfall Group will operate as a wholly owned subsidiary and its founder Bob Westfall will remain CEO, expanding Gloo’s capability to deliver full-lifecycle, data-driven donor development solutions to nonprofits and ministries.

FreeWill Acquires Grant Assistant

October 22, 2024

AI & Machine Learning

FreeWill, a social-good enterprise focused on estate planning and charitable giving tools, has acquired Grant Assistant, an AI-based platform that streamlines grant proposal creation for nonprofits and international development organizations. The acquisition brings Grant Assistant's team in Washington, D.C. and Lahore into FreeWill and expands FreeWill's product capabilities to help customers pursue more grant funding.