Gloo Acquires AI Innovator withSoul

Gloo Acquires Faith Assistant (formerly Bible Chat)

January 15, 2025

AI & Machine Learning

Gloo, the faith-ecosystem technology platform based in Boulder, Colorado, has acquired Faith Assistant (previously Bible Chat), a provider of custom conversational AI and chatbots for churches, ministries and faith-based organizations. The deal brings Faith Assistant's AI capabilities and customer base into Gloo's platform to expand trusted, ministry-specific AI offerings and scale the product across Gloo's network.

Gloo Acquires Masterworks

July 31, 2025

Marketing & Advertising

Gloo, a Boulder-based technology platform serving the faith ecosystem, has acquired Masterworks, a faith-based marketing and fundraising agency. Masterworks will operate as a wholly owned subsidiary of Gloo with leadership changes (Steve Woodworth to executive chairman; Bryan Brown named CEO) and will combine Masterworks' ministry expertise with Gloo's digital infrastructure, AI and data capabilities to better serve churches and faith organizations.

Gloo Acquires XRI Global

November 25, 2025

AI & Machine Learning

Gloo (Nasdaq: GLOO), a technology platform serving the faith and flourishing ecosystem, has acquired XRI Global, an AI company specializing in multilingual and voice AI solutions. The acquisition embeds XRI's multilingual and low-resource language capabilities into Gloo's AI offerings to expand capability and unlock new international markets.

Gloo Acquires Westfall Group, Inc.

January 9, 2026

Professional Services

Gloo, a technology platform for faith and mission-driven organizations, has completed the acquisition of Westfall Group, Inc., bringing Westfall Gold, Brain Trust Creative, and Parable Talent into Gloo’s donor engagement and fundraising stack. Westfall Group will operate as a wholly owned subsidiary and its founder Bob Westfall will remain CEO, expanding Gloo’s capability to deliver full-lifecycle, data-driven donor development solutions to nonprofits and ministries.

Subsplash Acquires Pulpit AI

December 2, 2024

Cloud & SaaS

Subsplash has acquired Pulpit AI and integrated the AI-powered sermon content platform into the Subsplash engagement platform. The deal adds AI-driven content creation capabilities to Subsplash’s mobile SaaS tools for churches, enabling automatic generation of social clips, study guides, newsletters and other repurposed sermon content.

Clari Acquires Groove to Add Sales Engagement to Its Revenue Platform

August 14, 2023

Cloud & SaaS

Clari has acquired Groove, a market-leading sales engagement platform, and will integrate Groove’s workflow automation and AI-driven engagement capabilities into Clari’s AI-powered Revenue Platform. Groove co-founders Chris Rothstein and Austin Wang will join Clari to lead the Groove product line as the combined offering aims to give revenue teams end-to-end visibility, execution, and improved forecasting.