Gloo Acquires Masterworks

Gloo Acquires Westfall Group, Inc.

January 9, 2026

Professional Services

Gloo, a technology platform for faith and mission-driven organizations, has completed the acquisition of Westfall Group, Inc., bringing Westfall Gold, Brain Trust Creative, and Parable Talent into Gloo’s donor engagement and fundraising stack. Westfall Group will operate as a wholly owned subsidiary and its founder Bob Westfall will remain CEO, expanding Gloo’s capability to deliver full-lifecycle, data-driven donor development solutions to nonprofits and ministries.

Gloo Acquires AI Innovator withSoul

September 30, 2024

AI & Machine Learning

Gloo, the Boulder-based faith-technology platform, has acquired withSoul, an AI startup founded by Jake Klinvex and Alex Cook that builds AI-powered content ingestion, enrichment and personalization tools for Christian publishers and ministries. The deal brings withSoul’s AI capabilities into Gloo’s growing suite of faith-aligned AI products (including the AI Data Engine, Aspen AI and CALLM) to deepen personalization and publisher support across Gloo’s ecosystem.

Gloo Acquires Faith Assistant (formerly Bible Chat)

January 15, 2025

AI & Machine Learning

Gloo, the faith-ecosystem technology platform based in Boulder, Colorado, has acquired Faith Assistant (previously Bible Chat), a provider of custom conversational AI and chatbots for churches, ministries and faith-based organizations. The deal brings Faith Assistant's AI capabilities and customer base into Gloo's platform to expand trusted, ministry-specific AI offerings and scale the product across Gloo's network.

White Glove Acquires Gainfully Inc.

October 13, 2021

Marketing & Advertising

White Glove, a portfolio company of Rockbridge Growth Equity, has acquired Gainfully Inc., a compliance-enabled content marketing technology provider for enterprise insurance and financial services firms. The deal adds Gainfully's platform — which supports distribution of compliant content to more than 400,000 agents and advisors — to White Glove's done-for-you marketing services, expanding the company's enterprise marketing capabilities; Rockbridge provided strategic support and Copper Run Capital served as buy-side advisor.

White Glove Merges with TouchFuse to Create Omni-Channel Marketing Services Company for Financial Advisors

November 29, 2023

Marketing & Advertising

White Glove and TouchFuse (including LeadJig, Prospectix and Acquire Direct) have merged to form a combined, full-service omni-channel marketing services company focused on financial advisors. The combined company will be led by White Glove CEO Greg Bogich (CEO) and TouchFuse CEO Alexander Hug (President/COO), and White Glove is backed by Rockbridge Growth Equity; financial terms were not disclosed.

Gloo Acquires XRI Global

November 25, 2025

AI & Machine Learning

Gloo (Nasdaq: GLOO), a technology platform serving the faith and flourishing ecosystem, has acquired XRI Global, an AI company specializing in multilingual and voice AI solutions. The acquisition embeds XRI's multilingual and low-resource language capabilities into Gloo's AI offerings to expand capability and unlock new international markets.