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Airship Acquires Gummicube

June 2, 2022

Cloud & SaaS

Airship has acquired Gummicube, a leading App Store Optimization (ASO) platform, to integrate ASO capabilities into Airship's App Experience Platform (AXP). The deal is supported by debt financing from Accel-KKR Credit Partners and Wells Fargo Capital Finance; all ~80 Gummicube employees joined Airship and Gummicube's co-founders joined as VPs/co-general managers of the new division.

GroundTruth Acquires Addy

March 30, 2021

Marketing & Advertising

GroundTruth has acquired Addy, a self-serve local advertising platform, to combine Addy's intuitive ad-buying UI with GroundTruth's location-based marketing and visitation data. The deal aims to give small businesses simplified access to data-driven local advertising and expand GroundTruth's SMB product capabilities.

Kargo Acquires Parsec Media

March 31, 2022

Marketing & Advertising

Mobile ad exchange Kargo has acquired the attention-sales platform Parsec Media, gaining Parsec's attention-measurement tech and a screen-takeover mobile ad format. Kargo will integrate Parsec's technology to offer advertisers a cost-per-second attention currency while Parsec's spun-off measurement business, Adelaide, will retain remaining assets and its workforce.

Raydiant Acquires Hoopla

March 12, 2021

Cloud & SaaS

Raydiant, the San Francisco–based digital experience platform provider, has acquired Hoopla, a performance management and gamification SaaS platform. The deal brings Hoopla’s data-driven motivation, engagement, and gamification capabilities into Raydiant’s product suite to expand its workplace and in-location experience offerings.

ABC Financial Acquires GymSales

July 22, 2020

Cloud & SaaS

ABC Financial, a Thoma Bravo–backed provider of club management software, has acquired GymSales, an international provider of fitness sales management tools based in Melbourne. The acquisition adds GymSales' lead capture, nurture and sales-conversion capabilities as an add-on module to ABC's DataTrak platform to improve member acquisition and upsell performance for club operators.

Brainlabs Acquires Consumer Acquisition

December 17, 2021

Marketing & Advertising

Digital marketing agency Brainlabs has acquired social advertising agency and creative studio Consumer Acquisition to expand its social creative, managed paid social services, and mobile app marketing capabilities. Consumer Acquisition will operate as Brainlabs' in-house creative studio for app marketing and its CEO Brian Bowman will join Brainlabs as SVP-Global App Marketing.