Marketing & Advertising Acquisitions in Missouri

Two Circles has acquired US-based creative agency Let It Fly Media and will rebrand the business as Two Circles. The acquisition brings Let It Fly's sports video production and social content capabilities into Two Circles' global sports marketing, data and content offering to expand content creation and commercial opportunities for brand and rights-holder clients.

F2 Strategy has acquired SKY Marketing Consultants, a boutique marketing consultancy based in St. Louis, Missouri, to integrate high-touch marketing and branding capabilities into its wealth management technology and consulting offerings. The acquisition, which closed in early February 2024, builds on F2's prior PE-backed growth and expands its service suite for broker-dealers, RIAs and asset managers.

Dix & Eaton has acquired St. Louis-based marketing and communications firm Standing Partnership and will add all current Standing Partnership associates into its 100% ESOP trust. The combined organization will have more than 70 associates across 10 U.S. states, retain headquarters in Cleveland and St. Louis, and aims to expand capabilities in ESG, sales enablement, change management and vertical industry depth.

Truelink Capital has acquired Ansira, a global marketing technology and services company known for its channel, website and advertising platforms. The acquisition provides Truelink a platform to accelerate Ansira's growth, expand its proprietary tech and services offerings, and pursue future strategic acquisitions.

Spectrum Science has acquired healthcare advertising agency CrowdPharm and partner consultancy Hot Iron Health to establish a new advertising and consulting pillar and expand its promotional engagement capabilities. The deal — Spectrum's first since completing a strategic partnership with PE firm Knox Lane — brings CrowdPharm's global talent network and HIH's strategic advisory capabilities into Spectrum's integrated healthcare marketing platform; financial terms were not disclosed.

Investment funds managed by EagleTree Capital, with co-investors including the Investment Management Corporation of Ontario (IMCO) and Northwestern Mutual, have acquired MMGY Global from Peninsula Capital Partners LLC and other shareholders. MMGY Global’s management team will remain in place under CEO Katie Briscoe as the company pursues a global growth strategy; the firm has more than 600 employees across 14 offices.

EAG Advertising & Marketing, a Kansas City-based marketing advisory and creative agency, has acquired Useagility, a design research and strategy firm focused on human-centered interfaces and user experience. The acquisition brings Useagility’s customer research and UX capabilities into EAG to expand client offerings and improve customer insights and conversion-focused design services.

Gallant Capital Partners has acquired SupplyLogic WebbMason (SLWM), a Kansas City–headquartered, tech-enabled marketing services provider formed in 2022 through the merger of SupplyLogic and WebbMason. Inverness Graham sold SLWM to Gallant (terms not disclosed); Gallant said it will support SLWM as a platform investment to accelerate organic growth, enhance capabilities, and pursue strategic acquisitions.

True Independent Holdings has acquired St. Louis-based DICOM Marketing Services, and DICOM will be integrated into True Media, the group's flagship media buying and planning agency. The deal, which closed January 31, 2022, brings all DICOM employees into True Media's St. Louis office and expands True's media strategy, programmatic and analytics capabilities across its North American footprint.

Stone-Goff Partners made a growth investment in Spotlight AR alongside the company's founding partners to support expansion of sales and marketing, continued development of its proprietary analyst relations platform, and potential acquisitions. Spotlight AR, founded in 2012 and headquartered in Kansas City, Missouri, serves more than 100 clients and has over 125 employees.

Acosta has signed a definitive agreement to acquire Premium Retail Services, a provider of tech-enabled retail merchandising, in-store sales and training, and retail analytics. The acquisition expands Acosta's omnichannel capabilities and presence in consumer electronics and drug channels and adds more than 9,000 Premium employees to Acosta's workforce.

Sonobi, an adtech marketplace and portfolio company of Cohere Capital, has acquired Amply, a Kansas City–based push-notification and first‑party data platform with a network of over 110 million subscribers. The deal brings Amply’s consumer‑direct push technology, audience data and content‑recommendation capabilities into Sonobi’s programmatic marketplace to improve identity resolution and publisher monetization.

Abstrakt Marketing Group, a St. Louis-based full-service lead generation and marketing agency, has acquired Sapper Consulting, an email marketing specialist based in St. Louis. The deal combines capabilities to offer integrated multi-channel lead generation to over 1,700 clients and supports Abstrakt's three-year plan to grow to about 1,000 employees and $100 million in revenue.

Ipsos has acquired the Mystery Shopping business of the Maritz group (MaritzCX), transferring employees, shopper panels and client contracts to Ipsos effective January 31, 2020. The deal expands Ipsos' mystery shopping capabilities and consolidates its North American and global client footprint; the business was staffed by over 150 employees and served blue-chip retail clients across oil & gas, automotive and banking sectors.

Southfield Capital announced an investment in APC Integrated Services Group, a Chesterfield, Missouri–based pioneer in consumer marketing of vehicle service contracts. APC's senior management will remain in place following the transaction; Colonnade Securities advised APC and East West Bank led the financing. Southfield said it will support APC in expanding its service offering and scaling the business.