Acquisitions in Massachusetts in 2011

Schneider Electric announced the strategic acquisition of the intellectual property and software behind Viridity's EnergyCenter 2.0 platform to augment its StruxureWare for Data Center Operations DCIM suite. The deal brings Viridity's DCIM and IT asset auto-discovery capabilities into Schneider's data center software portfolio to improve energy measurement and capacity optimization.

Affinion Group, a Stamford-based customer engagement and loyalty solutions provider, signed an agreement to acquire Prospectiv Direct, the Wakefield, Massachusetts-based online performance marketing company that owns the daily-deals site Eversave, for an initial $30 million plus potential earn-outs. The acquisition is intended to expand Affinion’s digital and local-commerce capabilities by adding Prospectiv’s performance-marketing technology, Eversave daily-deals platform and lead-generation services to its portfolio.

Deloitte purchased substantially all of the assets of Oco, Inc., a provider of enterprise-class SaaS business analytics solutions, to strengthen its end-to-end analytics portfolio. Financial terms were not disclosed; Deloitte said the acquisition expands its managed analytics capabilities and rapid-deployment analytics offerings.

NetApp has completed the acquisition of Akorri Networks, Inc., a Littleton, Massachusetts-based provider of performance capacity analytics and optimization software, in an all-cash transaction for approximately $60 million. The deal adds Akorri's BalancePoint performance and capacity analytics to NetApp's OnCommand management suite to improve visibility and optimization across virtualized IT stacks.

IDEX Corporation agreed to acquire Microfluidics International Corporation in an all-cash transaction valued at $1.35 per share, expected to close in Q1 2011. The acquisition adds Microfluidics' Microfluidizer high-shear fluid processors and nanomaterials processing capabilities to IDEX's Fluid and Metering segment to expand its pharmaceutical and particle-processing product offerings.

USA TODAY (owned by Gannett Co., Inc.) has acquired Reviewed.com, a network of product-review websites that provide lab-tested reviews of consumer electronics. Reviewed.com will remain based in Boston with current management staying in place; terms were not disclosed.