Operating Company Education

Carnegie

Westford, Massachusetts, United States

Carnegie is a higher-education enrollment marketing and strategy partner that helps colleges and universities connect with students through integrated research, strategy, digital marketing, lead generation, Slate optimization, Student Search, creative, and web design/development.

Focus Areas
Higher education enrollment marketing, Enrollment strategy & research, Student Search services

Tracked deals

6

6 tracked deals across 2021-2025.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Addon

4 addon · 2 buyout

Carnegie Acquisition Volume by Year

Last 4 years

Acquisition volume by year Annual acquisition counts for the last 4 years for Carnegie. 1 2021 1 2022 3 2023 1 2025

Supporting Data

Recent Transactions

  • Carnegie Acquires Credo
    February 2, 2025
    Buyer
    Carnegie
    Target
    Credo
    Seller
    Bill Fahrner (President and Owner of Credo)
    Industry
    Education
    Location
    North Carolina, United States
    Type
    Buyout

    Carnegie has acquired Credo, a national higher education consulting firm known for presidential strategy, institutional planning, and student success programs. The acquisition expands Carnegie's service offering by integrating Credo's advisory capabilities and performance-based student success programs with Carnegie's branding, enrollment, and digital marketing solutions.

  • Carnegie Acquires Fire Engine RED's Student Search Service
    December 14, 2023
    Buyer
    Carnegie (Carnegie Dartlet LLC)
    Target
    Fire Engine RED Student Search Service
    Seller
    Fire Engine RED
    Industry
    Education
    Location
    Pennsylvania, United States
    Type
    Addon

    Carnegie (Carnegie Dartlet LLC), a New Heritage Capital–backed higher education enrollment marketing firm, has acquired Fire Engine RED's Student Search service and team. The acquisition expands Carnegie’s Student Search capabilities—enabling service for both Slate and non-Slate CRM clients—and brings additional talent and strategic enrollment search capabilities into Carnegie’s platform as an add-on to its existing services.

  • Carnegie Acquires CLARUS Corporation
    March 21, 2023
    Buyer
    Carnegie (Carnegie Dartlet LLC), New Heritage Capital
    Target
    CLARUS Corporation
    Industry
    Education
    Location
    Massachusetts, United States
    Type
    Addon

    Carnegie (Carnegie Dartlet LLC), a PE-backed higher education marketing and enrollment strategy firm, has acquired CLARUS Corporation, a specialist in community college marketing. The deal expands Carnegie’s capabilities in community college enrollment marketing and integrates CLARUS’s digital, brand, and research services into Carnegie’s broader higher-education offerings; Carnegie is backed by New Heritage Capital, which remains the platform sponsor.

  • Carnegie Acquires the National Small College Enrollment Conference (NSCEC)
    January 26, 2023
    Buyer
    Carnegie (Carnegie Dartlet LLC), New Heritage Capital
    Target
    National Small College Enrollment Conference (NSCEC)
    Seller
    Jim Black, Neil Clark
    Industry
    Education
    Location
    United States
    Type
    Buyout

    Carnegie (Carnegie Dartlet LLC) announced the acquisition of the National Small College Enrollment Conference (NSCEC) and will assume ownership and hosting of the annual event as part of its new Small College Initiative. The deal preserves the conference's mission as founders Jim Black and Neil Clark retire; Carnegie, which is backed by New Heritage Capital, intends to expand services and programming for small colleges through this acquisition.

  • Carnegie Acquires Maguire Associates
    July 11, 2022
    Buyer
    Carnegie, New Heritage Capital
    Target
    Maguire Associates
    Industry
    Education
    Location
    Massachusetts, United States
    Type
    Addon

    Carnegie, a New Heritage Capital portfolio company, has acquired Maguire Associates to integrate Maguire's financial aid optimization and enrollment analytics capabilities into Carnegie’s student search and full-service enrollment marketing offerings. The acquisition expands Carnegie’s data science and modeling capabilities to better serve colleges and universities and bolsters its psychometrics and research team.

  • Carnegie Dartlet Acquires mStoner
    October 7, 2021
    Buyer
    Carnegie Dartlet LLC, New Heritage Capital
    Target
    mStoner
    Industry
    Marketing & Advertising
    Location
    Illinois, United States
    Type
    Addon

    Carnegie Dartlet LLC, a New Heritage Capital portfolio company, acquired mStoner, a higher-education web design and technology firm, in October 2021. The deal adds web design, CMS and technology capabilities to Carnegie’s higher-education marketing and enrollment services as an add-on to its platform.

Related Acquisition Pages

Education Buyers & Acquisitions 5 tracked deals by Carnegie. Marketing & Advertising Buyers & Acquisitions 1 tracked deal by Carnegie. Acquisitions in Massachusetts 2 tracked deals by Carnegie. Acquisitions in Illinois 1 tracked deal by Carnegie. Acquisitions in North Carolina 1 tracked deal by Carnegie. Acquisitions in Pennsylvania 1 tracked deal by Carnegie.

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