Operating Company Business Services

Overture Promotions

Waukegan, Illinois, United States

Award-winning promotional products distributor and branded merchandise provider delivering end-to-end in-house services, including domestic and international sourcing, creative design, webstore development, on-site screen printing and embroidery, warehousing, kit assembly, packing, and domestic and international shipping, plus customized branded webstores for ordering and reporting.

Focus Areas
Promotional merchandise, Corporate gifts, Custom apparel & branded items

Tracked deals

3

3 tracked deals across 2024-2026.

Recent pace

1

1 tracked deal announced in the last 12 months.

Deal mix

Addon

3 addon

Overture Promotions Acquisition Volume by Year

Last 3 years

Acquisition volume by year Annual acquisition counts for the last 3 years for Overture Promotions. 1 2024 1 2025 ~1 est. 1 2026
Actual Full-year estimate

Supporting Data

Recent Transactions

  • Overture Promotions Acquires Pride Products Distributors
    January 9, 2026
    Buyer
    Overture Promotions Inc.
    Target
    Pride Products Distributors LLC
    Industry
    Marketing & Advertising
    Location
    New Jersey, United States
    Type
    Addon

    Overture Promotions Inc. announced it will acquire Pride Products Distributors LLC, a Livingston, New Jersey-based provider of apparel, corporate gifts, and custom merchandise. The deal is intended to expand Overture’s North American footprint and deepen its creative and product expertise for branded merchandise and corporate gifting programs.

  • Overture Promotions (Westbridge) Acquires Eco Promotional Products
    February 3, 2025
    Buyer
    Overture Promotions, Westbridge Capital
    Target
    Eco Promotional Products
    Seller
    Michelle Sheldon
    Industry
    Marketing & Advertising
    Location
    Illinois, United States
    Type
    Addon

    Overture Promotions, a portfolio company of Westbridge Capital, has acquired Eco Promotional Products (EPP), an e-commerce merch distributor focused on environmentally and socially responsible promotional products. EPP founder and CEO Michelle Sheldon is stepping down and EPP employees will join Overture as the business is folded into Overture's Overture Marketing Group to expand sustainable product offerings and customer services.

  • Overture Promotions (Westbridge-backed) Acquires Brandon
    September 3, 2024
    Buyer
    Overture Promotions, Westbridge Capital
    Target
    Brandon
    Seller
    Brandon shareholders (including Magnus Sandebert and management)
    Industry
    Marketing & Advertising
    Location
    Västra Götaland County, Sweden
    Type
    Addon

    Overture Promotions, backed by Canadian private equity firm Westbridge Capital, has acquired Brandon, a Gothenburg-based provider of brand merchandise. The deal makes Brandon the first non-North American addition to the newly formed Overture Marketing Group and is intended to expand Overture's global footprint and service capabilities.

Related Acquisition Pages

Marketing & Advertising Buyers & Acquisitions 3 tracked deals by Overture Promotions. Acquisitions in Illinois 1 tracked deal by Overture Promotions. Acquisitions in New Jersey 1 tracked deal by Overture Promotions.

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