Overture Promotions (Westbridge-backed) Acquires Brandon
September 3, 2024
Overture Promotions, backed by Canadian private equity firm Westbridge Capital, has acquired Brandon, a Gothenburg-based provider of brand merchandise. The deal makes Brandon the first non-North American addition to the newly formed Overture Marketing Group and is intended to expand Overture's global footprint and service capabilities.
- Targets
- Brandon
- Sellers
- Brandon shareholders (including Magnus Sandebert and management)
- Platforms
- Overture Marketing Group
- Industry
- Marketing & Advertising
- Location
- Västra Götaland County, Sweden
- Transaction Type
- Addon
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