Private Equity Firm Business Services

Princeton Equity Group

Princeton, New Jersey, United States

Princeton Equity Group is an experienced franchise and multi-location investor focused on sponsoring investments in growth-oriented brands in the consumer, healthcare, and business services industries, with emphasis on franchise and multi-location business models.

Focus Areas
Franchise investing, Multi-unit investing

Tracked deals

13

13 tracked deals across 2021-2026.

Recent pace

2

2 tracked deals announced in the last 12 months.

Deal mix

Growth capital

9 growth capital · 4 addon

Princeton Equity Group Acquisition Volume by Year

Last 5 years

Acquisition volume by year Annual acquisition counts for the last 5 years for Princeton Equity Group. 3 2021 5 2022 2 2023 1 2025 ~3 est. 2 2026
Actual Full-year estimate

Supporting Data

Recent Transactions

Showing the 12 most recent of 13 tracked deals for Princeton Equity Group.

  • Princeton Equity Group Invests in KidStrong
    March 24, 2026
    Buyer
    Princeton Equity Group
    Target
    KidStrong
    Industry
    Education
    Location
    Texas, United States
    Type
    Growth capital

    KidStrong, a franchisor and operator of science-based youth enrichment classes, announced it received a strategic investment from Princeton Equity Group. The investment is intended to support KidStrong’s continued growth across North America, including its network of centers and franchise development.

  • Princeton Equity Group Makes Strategic Investment in Amped Fitness
    January 15, 2026
    Buyer
    Princeton Equity Group
    Target
    Amped Fitness
    Industry
    Healthcare Services
    Location
    Florida, United States
    Type
    Growth capital

    Princeton Equity Group has made a strategic growth investment in Amped Fitness, a Pompano Beach, Florida–based high-value, low-price fitness chain that operates 35 locations and serves over 180,000 members. The capital will support Amped's continued U.S. club expansion, enhancements to the in-club experience, and broader scaling of the platform; financial terms were not disclosed.

  • Princeton Equity Group Makes Strategic Investment in Barry's
    January 14, 2025
    Buyer
    Princeton Equity Group
    Target
    Barry's
    Industry
    Restaurants & Hospitality
    Location
    California, United States
    Type
    Growth capital

    Barry's, the global boutique fitness franchisor, has received a strategic investment from Princeton Equity Group to accelerate studio growth and support consolidation in the UK and Canadian markets. The funding will back expansion of Barry's studio pipeline, investment in product and operations, and continued development of its franchise and digital offerings.

  • Princeton Equity Group Makes Strategic Investment in Pirtek
    October 31, 2023
    Buyer
    Princeton Equity Group
    Target
    Pirtek
    Industry
    Industrial Services
    Location
    Florida, United States
    Type
    Growth capital

    Princeton Equity Group completed a strategic growth investment in Pirtek, a leading franchisor of hydraulic and industrial hose repair and replacement services. The partnership will provide capital and resources to support Pirtek’s franchisees, expand its North American footprint, and accelerate continued growth while key management and the Duncan family retain ownership.

  • Princeton Equity Group Makes Strategic Investment in Stretch Zone
    April 3, 2023
    Buyer
    Princeton Equity Group
    Target
    Stretch Zone
    Industry
    Healthcare Services
    Location
    Florida, United States
    Type
    Growth capital

    Princeton Equity Group completed a strategic growth investment in Stretch Zone, a franchised practitioner-assisted stretch therapy franchisor, to support the brand's continued national expansion. Stretch Zone's leadership (including Founder Jorden Gold and CEO Tony Zaccario) will remain in place as the company scales its footprint (250+ locations as of early 2023).

  • Accelerated Brands Acquires Trademark Car Wash
    September 6, 2022
    Buyer
    Accelerated Brands, Princeton Equity Group
    Target
    Trademark Car Wash
    Seller
    Andrew Goldberger, Franz (co-owner / partner; last name not provided)
    Industry
    Automotive
    Location
    Texas, United States
    Type
    Addon

    Accelerated Brands, backed by Princeton Equity Group, has completed its acquisition of Trademark Car Wash and named industry veteran Miguel Prendes President of Car Wash Operations. The deal brings a developing pipeline of roughly 22 locations across New York, Tennessee, Texas, New Mexico and Arizona into the Accelerated Brands platform as the company pursues national expansion.

  • Princeton Equity Group Invests in International Franchise Professionals Group (IFPG)
    May 10, 2022
    Buyer
    Princeton Equity Group
    Target
    International Franchise Professionals Group (IFPG)
    Industry
    Consulting
    Location
    New Jersey, United States
    Type
    Growth capital

    Princeton Equity Group has made a strategic equity investment in the International Franchise Professionals Group (IFPG) to accelerate the franchise broker network's growth and enhance its infrastructure and member services. IFPG founder and CEO Don Daszkowski will remain in his role, with Red Boswell staying as President, and the partnership will support staffing expansion, capability development and future strategic acquisitions.

  • Princeton Equity Group Invests in Ellie Mental Health
    May 3, 2022
    Buyer
    Princeton Equity Group
    Target
    Ellie Mental Health
    Industry
    Healthcare Services
    Location
    Minnesota, United States
    Type
    Growth capital

    Princeton Equity Group has made a strategic growth investment in Ellie Mental Health to support the company’s rapid expansion of corporate clinics and its franchised network across the United States. Ellie, a Mendota Heights, Minnesota-based operator and franchisor of outpatient mental health clinics, will continue to be led by founders Erin Pash and Kyle Keller as it scales clinical capacity and franchise development.

  • Five Star Franchising Acquires Mosquito Shield
    March 15, 2022
    Buyer
    Five Star Franchising, Princeton Equity Group
    Target
    Mosquito Shield
    Industry
    Environmental Services
    Location
    Massachusetts, United States
    Type
    Addon

    Five Star Franchising, a PE-backed home-services franchising platform, has acquired Mosquito Shield, a leading residential mosquito and tick control franchisor headquartered in North Attleboro, Massachusetts. The deal — Five Star's eighth acquisition since launching in 2021 and backed by Princeton Equity Group — expands Five Star's portfolio of service-focused franchise brands and provides Mosquito Shield additional resources to accelerate franchise development and operations.

  • Five Star Franchising Acquires 1-800-Packouts
    March 3, 2022
    Buyer
    Five Star Franchising, Princeton Equity Group
    Target
    1-800-Packouts
    Industry
    Professional Services
    Location
    Georgia, United States
    Type
    Addon

    Five Star Franchising, a PE-backed home-services franchise platform, has acquired 1-800-Packouts and launched a sister brand, 1-800-Textiles. The addition expands Five Star’s residential contents restoration, packing, cleaning, and climate-controlled storage capabilities across its growing franchise portfolio backed by Princeton Equity Group.

  • Princeton Equity Group Invests in D1 Training
    November 10, 2021
    Buyer
    Princeton Equity Group
    Target
    D1 Training
    Industry
    Healthcare Services
    Location
    Tennessee, United States
    Type
    Growth capital

    Princeton Equity Group made a strategic growth investment in D1 Training to accelerate the fitness franchisor's nationwide expansion and support its franchise network. D1 Training, an athletic-based training concept with 61 locations open and more than 125 in development, will leverage Princeton's franchising expertise to scale operations and bolster the brand.

  • Five Star Franchising Acquires Bath Solutions, Joe Homebuyer, Gotcha Covered and Bio-One
    November 4, 2021
    Buyer
    Five Star Franchising, Princeton Equity Group
    Target
    Bath Solutions, Joe Homebuyer, Gotcha Covered, Bio-One
    Industry
    Professional Services
    Location
    United States
    Type
    Addon

    Five Star Franchising launched as a consolidated platform after acquiring franchisor brands Bath Solutions, Joe Homebuyer, Gotcha Covered, and Bio-One, bringing roughly 300 franchise owners and 350 territories into its ecosystem. The platform is backed by private equity sponsor Princeton Equity Group and will leverage ProNexis and centralized marketing, technology, and operations to drive franchise development and growth across home-service categories.

Related Acquisition Pages

Healthcare Services Buyers & Acquisitions 4 tracked deals by Princeton Equity Group. Automotive Buyers & Acquisitions 2 tracked deals by Princeton Equity Group. Professional Services Buyers & Acquisitions 2 tracked deals by Princeton Equity Group. Consulting Buyers & Acquisitions 1 tracked deal by Princeton Equity Group. Acquisitions in Florida 3 tracked deals by Princeton Equity Group. Acquisitions in Texas 2 tracked deals by Princeton Equity Group. Acquisitions in California 1 tracked deal by Princeton Equity Group. Acquisitions in Georgia 1 tracked deal by Princeton Equity Group.

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