Operating Company Consumer

Wellbeam Consumer Health

San Francisco, California, United States

Formerly known as American Pacific Group, Dana Holdings, Dana Holdings (Joe Falsetti)

Ecommerce-focused consumer wellness platform that acquires and grows digitally-native wellness, supplements, and personal care brands; backed by American Pacific Group and supporting portfolio brands with go-to-market, product development, regulatory, and supply chain capabilities.

Focus Areas
Vitamins & Dietary Supplements, Nutraceuticals, Direct-to-Consumer E-commerce
Website
wellbeam.com

Tracked deals

5

5 tracked deals across 2020-2022.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Addon

3 addon · 2 buyout

Wellbeam Consumer Health Acquisition Volume by Year

Last 3 years

Acquisition volume by year Annual acquisition counts for the last 3 years for Wellbeam Consumer Health. 1 2020 3 2021 1 2022

Supporting Data

Recent Transactions

  • Wellbeam Consumer Health Acquires BioTRUST Nutrition
    January 5, 2022
    Buyer
    Wellbeam Consumer Health LLC, American Pacific Group
    Target
    BioTRUST Nutrition LLC
    Industry
    Consumer Products
    Location
    Colorado, United States
    Type
    Addon

    Wellbeam Consumer Health LLC, an American Pacific Group portfolio company, acquired BioTRUST Nutrition LLC, a direct-to-consumer eCommerce nutrition brand focused on protein, collagen and healthy-aging supplements. The deal expands Wellbeam's DTC capabilities and diversifies its wellness portfolio into the nutritional powders / healthy-aging segment.

  • Wellbeam Consumer Health Acquires TruSkin
    June 20, 2021
    Buyer
    Wellbeam Consumer Health LLC, American Pacific Group
    Target
    TruSkin
    Industry
    Consumer Products
    Location
    Washington, United States
    Type
    Addon

    Wellbeam Consumer Health, a portfolio platform backed by private equity firm American Pacific Group, has acquired TruSkin, a direct-to-consumer skincare brand known for its best-selling vitamin C facial serum on Amazon. The transaction is an add-on to Wellbeam’s ecommerce-focused wellness portfolio and expands its presence in the skincare/serums category across ecommerce and retail channels.

  • Wellbeam Consumer Health Acquires Penetrex
    March 31, 2021
    Buyer
    Wellbeam Consumer Health LLC, American Pacific Group
    Target
    Penetrex
    Seller
    Robert Farb
    Industry
    Consumer Products
    Location
    United States
    Type
    Addon

    Wellbeam Consumer Health, a portfolio company backed by American Pacific Group, has acquired Penetrex, a leading joint and muscle relief brand. The deal expands Wellbeam's ecommerce-focused wellness portfolio (which already includes Eu Natural) as the company pursues additional digitally-native consumer wellness brands.

  • American Pacific Group-Backed Yukon Wellness Acquires Eu Natural
    January 13, 2021
    Buyer
    Yukon Wellness Holdings LLC, American Pacific Group, Dana Holdings LLC, Joe Falsetti
    Target
    Eu Natural
    Industry
    Consumer Products
    Location
    Nevada, United States
    Type
    Buyout

    An affiliate of American Pacific Group, together with Joe Falsetti of Dana Holdings, formed Yukon Wellness Holdings as a platform to acquire ecommerce-first wellness brands and simultaneously acquired Eu Natural, a digitally native provider of vitamin and mineral supplements. The deal establishes Yukon Wellness as a consumer-wellness platform that will support portfolio brands with go-to-market, product development, regulatory, and supply chain capabilities.

  • American Pacific Group Acquires SaltStick
    April 27, 2020
    Buyer
    American Pacific Group, Dana Holdings (Joe Falsetti)
    Target
    SaltStick
    Industry
    Consumer Products
    Location
    California, United States
    Type
    Buyout

    American Pacific Group (through an APG affiliate), in partnership with Joe Falsetti of Dana Holdings LLC, has acquired SaltStick, a sports electrolyte supplement brand founded in 2006. The deal establishes Roadrunner Holdings LLC as APG's platform for sports nutrition brands and will support product development and expansion of SaltStick's distribution footprint.

Related Acquisition Pages

Consumer Products Buyers & Acquisitions 5 tracked deals by Wellbeam Consumer Health. Acquisitions in California 1 tracked deal by Wellbeam Consumer Health. Acquisitions in Colorado 1 tracked deal by Wellbeam Consumer Health. Acquisitions in Nevada 1 tracked deal by Wellbeam Consumer Health. Acquisitions in Washington 1 tracked deal by Wellbeam Consumer Health.

Related articles

Selling a company? Get in front of buyers like Wellbeam Consumer Health

Turn tracked acquisition activity into an outreach-ready buyer list.

Find buyers like these →