Consumer Products Buyout Acquisitions in 2026

American Exchange Group (AEG) has acquired the assets of E. Gluck Corporation and combined the businesses to form E. Gluck Holdings LLC, creating a leading wholesale fashion watch and jewelry company. The deal brings together E. Gluck's heritage in watch design and retail partnerships with AEG's global sourcing, manufacturing scale and distribution network to expand distribution, accelerate product innovation and grow market share across retail channels.

RoundTable Healthcare Partners has acquired Colorescience, a premium, science-driven skincare and sun protection brand, from a group of shareholders led by 1315 Capital. The transaction will support Colorescience's next phase of growth—accelerating channel penetration, expanding brand awareness, and broadening its product portfolio while leveraging RoundTable's operating resources.

Procter & Gamble has acquired Wonderbelly, an Austin-based "free-from" digestive wellness brand founded in 2021, adding it to P&G's Personal Health Care digestive wellness portfolio. P&G said the deal will broaden its over-the-counter digestive relief offerings and leverage P&G's scale in innovation, go-to-market execution and supply chain to accelerate Wonderbelly's growth.

cbdMD, Inc. (NYSE American: YCBD) acquired substantially all assets of Bluebird Botanicals in early January 2026 to integrate Bluebird's regulatory science, safety and IP assets into cbdMD's clinical and toxicology platform. The deal strengthens cbdMD's regulatory-compliance and GRAS capabilities for both broad-spectrum and full-spectrum cannabinoid formulations and is expected to contribute to revenue growth and expanded product safety dossiers.

Marubeni Corporation (via its Marubeni Consumer Platform Japan subsidiary) has acquired a 100% stake in ETVOS Co., Ltd., a Japanese skincare and cosmetics brand known for products for sensitive skin. Marubeni says the acquisition will serve as a cornerstone for building a Beauty & Health business platform in Japan and is the first investment by Marubeni Consumer Platform Japan.

Zinzino AB (publ.) has merged U.S.-based direct sales company It Works! into its group in an all-share transaction, acquiring operational assets of It Works!' U.S. business and 100% of the shares in It Works! Marketing International UC. The fixed purchase price was USD 30 million paid by issuance of Zinzino B-shares, with up to an estimated additional USD 4 million payable in shares based on future sales; Zinzino expects the combination to add more than USD 60 million of revenue in 2026.

Shenzhen PICEA Robotics Co., Ltd. and Santrum Hong Kong Co., Limited (collectively “Picea”) acquired 100% of iRobot Corporation's equity as part of a court‑supervised, pre‑packaged Chapter 11 process. iRobot emerges as a privately held, U.S.-headquartered consumer robotics company (Bedford, Massachusetts) and has established a separate U.S. subsidiary, iRobot Safe, to govern and protect U.S. consumer data.

Acme United Corporation has acquired the assets of SLED Distribution, LLC, which does business as My Medic, for $18.7 million. My Medic, a North Salt Lake, Utah-based direct-to-consumer supplier of tactical, trauma, and emergency response products with roughly $19 million in 2025 revenue and about 40 employees, will continue operating in Utah as Acme expands its product offerings and distribution in the U.S. and Canada.

Kindred Bravely has acquired Storq, bringing the design-forward motherhood brand under its umbrella to expand product offerings for mothers from pregnancy through early parenthood. The acquisition launches Storq, Made for Baby by Kindred Bravely, on Kindred Bravely's website and will combine Storq's style-forward baby gear with Kindred Bravely's maternity, postpartum, and breastfeeding essentials to support parents across more stages of early parenthood. Financial terms were not disclosed.

Transom Capital Group, a Los Angeles–based private equity firm, has completed its acquisition of WellBiz Brands, Inc., a Denver‑headquartered multi‑brand beauty and wellness franchisor. Transom said it will apply operational expertise and new investment to accelerate franchise development, improve profitability, enhance franchisee support and expand the company's membership‑driven platform across its more than 700 locations.

Goliath, the family-owned global games and toy manufacturer, has acquired Crazy Aaron's, maker of Thinking Putty and related sensory play products. Crazy Aaron's will operate as a distinct division headquartered in Pennsylvania as Goliath looks to scale the brand globally and collaborate on R&D, innovation, and international distribution.

Sunderstorm, the California-based maker of KANHA, has acquired Lime, a California pre‑roll brand founded in 2019 that is carried in hundreds of licensed dispensaries. Lime will continue to operate as a distinct brand while leveraging Sunderstorm's manufacturing, supply‑chain and operating infrastructure to scale distribution and expand into national markets.

KEY Investment Partners purchased BellRock Brands out of receivership, securing the company's brand assets and providing working capital to refocus and revitalize the portfolio. The assets will be operated under a newly formed company, MM Brands, led by incoming CEO Joe Bayern as the business pursues national brand-building ahead of potential federal cannabis rescheduling.