Tracked deals
15
15 tracked deals across 2016-2026.
Consumer Products Buyers & Acquisitions in Wisconsin
Buyer mix
Mixed buyer set
10 pe · 10 strategic
Top trend
Volume peaked in 2020
5 tracked deals announced in 2020.
Primary Insight
What Stands Out
- Oaktree Capital Management, L.P. backed a Spectrum Brands Home and Personal Care (HPC) investment tied to a $127 million deal structure and a ~27% stake for Oaktree upon closing.
- WellSpring Consumer Healthcare (with Avista Healthcare Partners) expanded women’s health via the acquisition of the vH essentials OTC brand from Wisconsin Pharmacal Company.
- Crafting and quilting acquisitions show up as platform-style add-ons: TEK Holdings (WILsquare) buying Arrow Sewing, and AccuQuilt (TekBrands/WILsquare) acquiring June Tailor assets.
- Deals are geographically anchored in Wisconsin (e.g., Greater Madison, Waukesha, Menomonie, Mequon), often leveraging established local manufacturing and consumer brands.
- Recent transactions include both controlling-interest purchases (e.g., car wash ownership; pet products investment) and carve-out/asset acquisitions (e.g., residential lighting portfolio; product lines and brand assets).
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Top Buyers
Illustrative buyers pulled from tracked transactions on this page. This table is capped and intentionally non-exhaustive.
| Buyer | # Deals | Focus | Type |
|---|---|---|---|
| 365 Holdings | 1 | Private investment company that acquires and operates ver... | PE |
| AccuQuilt, LLC | 1 | Designer and seller of fabric cutters, dies, patterns and... | Strategic (PE-backed) |
| Altacrest Capital LLC | 1 | Dallas-based private investment firm making control inves... | PE |
| Argosy Private Equity | 1 | Lower middle market private equity firm focused on growin... | PE |
| Avista Healthcare Partners | 1 | Middle-market healthcare private equity firm investing in... | PE |
| Clarion Brands, LLC | 1 | Consumer products company that acquires heritage brands a... | Strategic (PE-backed) |
| Feit Electric | 1 | Family-owned lighting and smart-home products manufacture... | Strategic |
| Gardner Standard LLC | 1 | Privately owned investment firm focused on small middle-m... | PE |
| Logo Brands | 1 | Manufacturer and licensee of sports-related hard goods an... | Strategic |
| Oaktree Capital Management, L.P. | 1 | Alternative investment manager investing in value-creatio... | PE |
Acquisition Volume in Consumer Products in Wisconsin by Year
Last 8 years
Actual
Full-year estimate
Supporting Data
Recent Transactions
-
May 5, 2026
- Buyer
- Oaktree Capital Management, L.P.
- Target
- Spectrum Brands' Home and Personal Care (HPC) business
- Industry
- Consumer Products
- Location
- Wisconsin, United States
- Type
- Growth capital
Spectrum Brands Holdings entered into a definitive agreement for a $127 million investment from Oaktree Capital Management in its Home and Personal Care (HPC) business. The deal includes $67 million of convertible preferred equity and a $60 million lien term loan recourse only to the HPC segment, with Oaktree receiving about a 27% stake upon closing.
-
- Buyer
- Feit Electric
- Target
- Cree Lighting Home (residential lamp portfolio of Cree Lighting)
- Seller
- ADLT, Cree Lighting
- Industry
- Consumer Products
- Location
- Wisconsin, United States
- Type
- Divestiture
Feit Electric has quietly acquired the Cree Lighting residential lamp portfolio (branded as "Cree Lighting Home") under a confidential agreement, taking ownership of the Cree name and trademarks for the North American residential market. The carve-out appears to have been completed without a formal public announcement; the residential business had previously been associated with private equity owner ADLT and the broader Cree Lighting organization.
-
- Buyer
- Argosy Private Equity
- Target
- Mr. Splash Car Wash
- Seller
- Jeff Joos, Tony Ruiz
- Industry
- Consumer Products
- Location
- Wisconsin, United States
- Type
- Buyout
Argosy Private Equity acquired a controlling interest in Mr. Splash Car Wash, a 6-site express car wash chain in the Greater Madison, Wisconsin area, with two additional development sites planned by the end of 2025. Argosy will partner with co-owners Jeff Joos and Tony Ruiz (who will remain significant owners) to professionalize operations, pursue acquisitions and new site development, and grow membership-driven revenues.
-
August 1, 2024
- Buyer
- WellSpring Consumer Healthcare, Avista Healthcare Partners
- Target
- vH essentials
- Seller
- Wisconsin Pharmacal Company
- Industry
- Consumer Products
- Location
- Wisconsin, United States
- Type
- Addon
WellSpring Consumer Healthcare, a portfolio company of Avista Healthcare Partners, has acquired the vH essentials women's intimacy care OTC brand from Wisconsin Pharmacal Company. The add-on expands WellSpring's women's health franchise alongside FDS to drive scale and accelerate growth across retail and e-commerce channels; financial terms were not disclosed.
-
January 23, 2024
- Buyer
- WILsquare Capital, LLC, TEK Holdings, LLC
- Target
- Arrow Companies, LLC (Arrow Sewing)
- Industry
- Consumer Products
- Location
- Wisconsin, United States
- Type
- Addon
WILsquare Capital’s portfolio company TEK Holdings, LLC has acquired Arrow Companies, LLC (Arrow Sewing), a Wisconsin-based maker of sewing and quilting workstations, storage solutions and accessories. The add-on expands TEK Holdings’ quilting and crafting platform, adding complementary products and dealer/e‑commerce channels; terms were not disclosed.
-
August 9, 2023
- Buyer
- AccuQuilt, LLC, TekBrands, LLC, WILsquare Capital
- Target
- June Tailor
- Seller
- June Tailor
- Industry
- Consumer Products
- Location
- Wisconsin, United States
- Type
- Addon
AccuQuilt, a subsidiary of TekBrands (a WILsquare Capital portfolio company), acquired the brand, product line and key assets of June Tailor. The deal expands TekBrands' quilting and crafting platform by adding June Tailor's complementary tools, notions and sewing kits to AccuQuilt's product portfolio; terms were not disclosed.
-
February 18, 2022
- Buyer
- Spectrum Brands Holdings, Inc.
- Target
- Tristar Products, Inc. (kitchen appliances and cookware categories)
- Seller
- Tristar Products, Inc.
- Industry
- Consumer Products
- Location
- Wisconsin, United States
- Type
- Buyout
Spectrum Brands Holdings, Inc. completed its previously announced acquisition of the kitchen appliances and cookware categories of Tristar Products, Inc. for $325 million in cash, with additional contingent payments up to $125 million based on gross profit targets in 2022 and 2023. The deal adds brands such as PowerXL, Emeril Lagasse and Copper Chef and is being combined into Spectrum Brands’ Home and Personal Care (HPC) segment.
-
August 10, 2021
- Buyer
- Topspin Consumer Partners
- Target
- SportPet
- Industry
- Consumer Products
- Location
- Wisconsin, United States
- Type
- Growth capital
Topspin Consumer Partners made a minority growth investment in SportPet, a Waukesha, Wisconsin–based designer and manufacturer of branded and private-label pet products. The founder and CEO Adam Kellogg remains a significant shareholder and will continue to lead the company; KeyBank provided a senior term loan and revolver to support the transaction.
-
- Buyer
- Altacrest Capital LLC, Route 2 Capital Partners, Venturi Private Wealth
- Target
- Big Dot of Happiness
- Seller
- Sherri Yukel, Scott Yukel
- Industry
- Consumer Products
- Location
- Wisconsin, United States
- Type
- Buyout
Altacrest Capital LLC, a Dallas-based private equity firm focused on eCommerce consumer brands, has acquired a controlling interest in Big Dot of Happiness, a Menomonie, Wisconsin-based designer party supplies and lifestyle products company. The transaction was financed in partnership with Route 2 Capital Partners, Venturi Private Wealth, co-owners Sherri and Scott Yukel and other equity investors, with CrossFirst Bank providing a credit facility.
-
September 8, 2020
- Buyer
- Gardner Standard LLC
- Target
- Wisconsin Pharmacal Company, LLC, Lake Consumer Products, Inc.
- Industry
- Consumer Products
- Location
- Wisconsin, United States
- Type
- Growth capital
Gardner Standard LLC has completed an investment in Wisconsin Pharmacal Company, LLC (and its subsidiary Lake Consumer Products, Inc.) to support the company's growth, new product introductions and strategic acquisitions. Terms were not disclosed; management (CEO John Wundrock and President Andrew Wundrock) will continue leading the business.
-
- Buyer
- Logo Brands
- Target
- Boelter Brands (drinkware and Topperscot lines)
- Seller
- The Boelter Companies
- Industry
- Consumer Products
- Location
- Wisconsin, United States
- Type
- Divestiture
Logo Brands, a Franklin, Tennessee-based manufacturer of licensed sports hard goods, has acquired the Boelter Brands drinkware and Topperscot product lines from The Boelter Companies. The deal expands Logo Brands' product offering into drinkware and holiday items and transfers current drinkware inventory and incoming orders to Logo Brands' Tennessee operations.
-
March 31, 2020
- Buyer
- University Games
- Target
- Maranda Games
- Seller
- Dawn Fuchs, Mark Fuchs, Maranda Enterprises (Maranda Games)
- Industry
- Consumer Products
- Location
- Wisconsin, United States
- Type
- Buyout
San Francisco-based University Games has acquired Maranda Games, the Mequon, Wisconsin maker of outdoor recreation games (including Ladderball) and board games. The deal adds a summer/outdoor games category to University Games' Front Porch Classics division and will expand Maranda products into new international markets such as the UK, Australia and New Zealand.
-
February 1, 2020
- Buyer
- 365 Holdings
- Target
- Planet Wise, Inc.
- Industry
- Consumer Products
- Location
- Wisconsin, United States
- Type
- Buyout
Planet Wise, Inc., a family-owned maker of cloth diapers and natural parenting products, was sold to private investment company 365 Holdings in February 2020. Peakstone served as exclusive M&A advisor to Planet Wise; terms were not disclosed.
-
November 18, 2019
- Buyer
- Woodstream Corporation
- Target
- Dynamic Solutions Worldwide LLC (DynaTrap)
- Seller
- Founders of Dynamic Solutions Worldwide (including Juan Rocha)
- Industry
- Consumer Products
- Location
- Wisconsin, United States
- Type
- Addon
Woodstream Corporation, a portfolio company of Vestar Capital Partners, has acquired Dynamic Solutions Worldwide LLC, the maker of DynaTrap insect traps. The acquisition adds a leading insect-trap product line and expanded retail and TV distribution to Woodstream's pest-control and lawn & garden portfolio; terms were not disclosed.
-
- Buyer
- Clarion Brands, LLC, Swander Pace Capital
- Target
- American Lifeline, Inc. (Florajen)
- Industry
- Consumer Products
- Location
- Wisconsin, United States
- Type
- Addon
Clarion Brands, a portfolio company of Swander Pace Capital, has acquired American Lifeline, Inc., the maker of the Florajen probiotic supplement brand. Cleary Gull acted as exclusive financial advisor to American Lifeline; the acquisition adds a leading pharmacist-recommended probiotic brand to Clarion's consumer health portfolio.
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Frequently Asked Questions
What consumer products subsectors show up most in Wisconsin deals on this page?
Home and Personal Care (HPC), women’s intimacy care (OTC), lighting for residential use, and crafting/quilting tools and notions all appear across listed transactions.
Which buyers appear more than once across the Wisconsin acquisitions listed here?
Several recurring consumer-focused and private equity names include WellSpring Consumer Healthcare, Avista Healthcare Partners, Oaktree Capital Management, L.P., Spectrum Brands Holdings, Inc., and WILsquare Capital (via TEK Holdings and TekBrands/AccuQuilt).
Are these acquisitions typically full company purchases or asset/carve-out deals?
Both. The page includes controlling-interest investments (and complete acquisitions) as well as asset and brand carve-outs, such as product lines, brand assets, and category-specific portfolio transfers.
Do the deals include Wisconsin locations only, or also broader U.S. markets?
The transactions are tied to Wisconsin locations on this page (e.g., companies and facilities based in Wisconsin). Some deals also reference market scope beyond Wisconsin, such as North American residential lighting for Cree Lighting Home.
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