Influence Mobile Acquires Blind Ferret

MeritB2B Acquires True Influence

November 30, 2021

Marketing & Advertising

MeritB2B, a Mountaingate Capital–backed provider of B2B data and performance marketing solutions, has acquired True Influence, a leader in B2B buyer intent data, ABM and demand generation technology. The acquisition (an add-on to the MeritB2B platform) combines data, analytics and AI-driven intent capabilities to create a full-funnel B2B marketing solutions provider and expands the combined organization's capabilities and global reach.

Banyan Hill Publishing Acquires AdFluence App from TribeFluence Inc.

September 15, 2020

Marketing & Advertising

Banyan Hill Publishing has acquired the AdFluence mobile app platform from Johnny Vieira of TribeFluence Inc.; financial terms were not disclosed. The AdFluence platform connects social media influencers with brands for sponsored content, and will be customized by Banyan Hill for its niche categories (personal finance and conservative politics); Johnny Vieira will serve as an advisor post-transaction.

New Engen Acquires Acorn Influence

January 18, 2022

Marketing & Advertising

New Engen, a Seattle-based digital marketing agency and portfolio company of Insignia Capital Group, has acquired Acorn Influence, an influencer marketing agency based in Rogers, Arkansas. Acorn Influence was previously a portfolio company of NewRoad Capital Partners, which will remain an investor in the combined business; the deal strengthens New Engen's influencer, content and CPG retail capabilities.

Accel-KKR Acquires InSight Mobile Data

December 5, 2019

Software

Accel-KKR, a technology-focused private equity firm, has acquired InSight Mobile Data, Inc. (IMD), the developer of the StreetEagle fleet and mobile worker management platform. The acquisition is intended to accelerate product development and growth of StreetEagle, with IMD founder John Eller moving to an advisory board role and COO Doug Hawley becoming CEO.

NeoReach Acquires Influencers.com

December 3, 2024

Marketing & Advertising

NeoReach acquired Influencers.com and announced a strategic partnership with Blueberry AI to build a unified, AI-enabled suite of creator tools aimed at improving content management and monetization for creators. The move consolidates the Influencers.com domain into NeoReach’s platform to expand capabilities and drive creator monetization under a single brand.

Blackstone Acquires Vungle, Mobile Performance Marketing Platform

September 30, 2019

Marketing & Advertising

Private equity funds managed by Blackstone completed the acquisition of Vungle, a San Francisco–based performance marketing platform for in-app video advertisements. Blackstone said the buy will support Vungle's growth and help expand its platform capabilities and market reach to better serve advertisers and app publishers.