CM Group Merges with Cheetah Digital
October 21, 2021
CM Group announced a merger with Cheetah Digital under the CM Group name to expand its martech capabilities across email, personalization, loyalty and omnichannel engagement. The combined company, backed by Insight Partners with Vector Capital as a substantial minority owner, aims to accelerate product innovation and expand CM Group's reach into large enterprise customers.
- Buyers
- CM Group, Insight Partners, Vector Capital
- Targets
- Cheetah Digital
- Industry
- Marketing & Advertising
- Location
- Illinois, United States
- Transaction Type
- Buyout
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